The project: Be Cool Be Good

Being cool is about being good-kind, human, generous.
We are a brand without pretension.
We want to make sneakers that are timeless, simple yet elegant.


WE MAKE COOL SHOES THAT HELP CHILDREN

Every pair of shoe purchased, we donate a locally and sustainably produced shoe in a country we have chosen for a “Shoe Project”.

In addition, a percentage of our sales in clothing help fund accessibility to healthcare.

And part of the proceeds from accessories help in the development of education programs.

Be Cool Be Good


We take being good very seriously and wherever we go,
we hand deliver these items in conjunction with humanitarian
organizations with deep working knowledge of the country.
We are invested in these kids for the long term.



Our Shoe Projects implement a 3-step process:



SUPPORT LOCAL ECONOMY

We only employ local producers to make our shoes.



HAND DELIVERY OF SHOES

We match all shoe purchases made that year and personally deliver the locally made shoes to a community.



LONG-TERM GROWTH SUPPORT

Once implemented, we continually invest in education and healthcare to help break the poverty cycle.




QUESTIONS-ANSWERS



WHAT IS A “SHOE PROJECT”?

Every year we arrange in partnership with humanitarian organizations a “Shoe Project” in a particular country. We only work with foundations that have strong roots to the country that knows its needs well.

So far we have donated more than 30,000 shoes, with hopes to open the current generation of children to new opportunities and ultimately a better chance for the entire community.

WHAT TYPE OF SHOES DO YOU DONATE?

It depends on the type of shoes that are needed most in the community we are helping with our Shoe Projects.

They can range from sneakers to rainboots but we also make sure we produce these shoes locally and ethically, helping to stimulate the local economy.

WHICH COUNTRIES DO YOU DONATE TO?

At this point, we have donated to 6 countries but our aim is to donate to children worldwide.

Since 2009, the Twins for Peace team has donated shoes in Brazil, Mozambique, Colombia, India, Cameroon and Mali.





DISCOVER OUR SHOE PROJECTS here



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